UK Under-16 Social Media Ban Projected to Reduce Digital Ad Spending by £1.3 Billion

Analysts forecast a £1.3 billion decrease in digital advertising expenditure in the UK for 2027, stemming from an impending ban on social media access for individuals under 16. This regulatory shift will necessitate a re-evaluation of marketing strategies by advertisers. Streaming services are identified as potential beneficiaries of this change in advertising allocation.