Joe Vernachio Appointed as New President of Sorel

Sorel, the outdoor brand owned by Columbia Sportswear, has announced the appointment of Joe Vernachio as its new president. Vernachio, who previously served as CEO of Allbirds, assumed the role on June 22. He brings extensive experience from prior leadership positions at Mountain Hardwear, The North Face, Nike, Spyder, Roots, Calvin Klein, and Patagonia.