Publishers Threaten to Cut Google Off as Ad Supply Falls 40%, Programmatic Spend Drops 30.6%

Major publishers, including those in Ozone's network like The Guardian, News UK, and The Wall Street Journal, are reportedly considering cutting ties with Google as their ad supply has decreased by approximately one-third over the past year. Combined programmatic advertising spend across these publishers fell 30.6% year-on-year in the first half, with a 44% decline in the United States.