New Jersey Bans 'Surveillance Pricing' and Pauses Electronic Shelf Label Installations

New Jersey has enacted a new law, the Fair Price Protection Act, which prohibits 'surveillance pricing'—the practice of using personal data to charge different prices to customers. The legislation also imposes a one-year moratorium on new installations of electronic shelf labels in grocery stores. This move, supported by the United Food & Commercial Workers union, aims to protect consumers from potential price discrimination and address concerns about automation's impact on supermarket jobs.