Gap Launches New Handbag Collection, Entering $15 Billion Accessories Market

Retailer Gap is expanding its brand by launching "GapBag," a new handbag collection designed by former Coach creative leader Reed Krakoff. This strategic move aims to enter the $15 billion accessories market and is part of Gap's broader strategy to regain cultural relevance and diversify its product offerings. The first collection is set to launch online and in select North American stores on September 8.