Apple's John Ternus to Debut as New CEO at iPhone Event as Tim Cook Transitions to Executive Chairman

John Ternus has officially taken over as CEO of Apple, succeeding Tim Cook, who is transitioning to the role of Executive Chairman of the board. Ternus is expected to make his debut as the company's new chief executive at the upcoming annual iPhone event on September 9, where he will be the public face of the company. Tim Cook will not appear in the event video, marking a significant shift in leadership visibility.