H-E-B to open new 114,000-square-foot store in San Marcos, Texas, featuring its first True Texas BBQ in the city

H-E-B is set to open its third San Marcos location on Wednesday, October 7, 2026, at 6 a.m. The new 114,000-square-foot grocery store on McCarty Lane will include a True Texas BBQ, a full-service seafood department, a meat market, a bakery, a drive-thru pharmacy, and curbside pickup. This operational expansion marks a significant development for the company and the local community.