Mattel Launches 'Masters of the Universe' Film, Building on 'Barbie's' Success

Mattel is releasing its new 'Masters of the Universe' film this weekend, a $170-million production. This movie represents a strategic effort by the company to expand its presence in the entertainment sector. Following the significant box office performance of 'Barbie,' Mattel aims to replicate that success by adapting another one of its popular toy brands for the big screen.