YouTube Music Becomes South Korea's Top Streaming Platform, Outpacing Melon

YouTube Music has emerged as the leading music streaming service in South Korea, surpassing the domestic platform Melon with 7.88 million monthly active users. This shift marks the sixth consecutive year of decline for local K-Music platforms, potentially impacting artist payouts and industry earnings. The trend reflects a global move towards video-centric platforms for music consumption, extending beyond traditional audio-only services.