SAG-AFTRA Rallies for NO FAKES Act to Combat AI Exploitation of Performers' Likenesses

SAG-AFTRA is actively advocating for the passage of the NO FAKES Act, a bipartisan bill aimed at establishing federal intellectual property rights over individuals' voices and likenesses. Over 16,000 members and supporters have signed an open letter to Congress, emphasizing the urgent need for legislation to protect performers and creators from unauthorized AI-generated fakes. This initiative seeks to provide legal recourse against the exploitation of digital likenesses and prevent AI systems from replacing or undercutting human work.