Gaming Unicorn Immutable Shifts Focus from Crypto Games to AI Marketing, Cuts 29 Roles

Blockchain gaming company Immutable, valued at $3.5 billion, is undergoing a "radical reshaping" by largely exiting crypto game development to focus on an AI-powered marketing platform for both traditional and Web3 game publishers. This strategic pivot involves cutting 29 roles from its game development teams. The move highlights a significant shift in the company's direction within the evolving gaming industry.