Xumo Enhances Contextual Targeting for Advertisers Through Gracenote and IRIS.TV Integrations

Xumo, the streaming platform joint venture by Comcast and Charter, has expanded its integrations with Gracenote and IRIS.TV. These new capabilities will provide advertisers with more precise contextual signals across Xumo's free ad-supported streaming (FAST) inventory, aiming to improve ad relevance and brand suitability.