KICK Becomes Official Broadcast Partner for Riot Games Esports Events

Livestreaming platform KICK has announced a partnership with Riot Games, making it an official broadcast partner for global and regional esports events. Starting with MSI 2026 on June 28, KICK will carry live broadcasts for League of Legends Esports, VALORANT Esports, and TFT, providing a new viewing destination for millions of fans. This collaboration expands Riot's reach and offers new engagement opportunities for KICK creators.

Context

KICK is a livestreaming platform that has been gaining traction in the competitive streaming market. Riot Games is known for its major esports titles and has previously collaborated with various platforms for broadcasting. The announcement comes as esports continues to grow in popularity, attracting millions of viewers worldwide.

Why it matters

The partnership between KICK and Riot Games marks a significant development in the esports broadcasting landscape. It provides a new platform for fans to engage with popular games like League of Legends and VALORANT. This collaboration may influence how esports content is consumed and monetized in the future.

Implications

This partnership could reshape the competitive streaming environment by providing KICK with a larger audience. It may also affect content creators on KICK, offering them new opportunities for visibility and engagement. Traditional broadcasting platforms might feel pressure to adapt to this evolving landscape as esports continue to gain mainstream attention.

What to watch

The first major event under this partnership, MSI 2026, is set to begin on June 28. Viewers will be watching how KICK manages the broadcasts and engages with the audience. Additionally, the response from the esports community and other streaming platforms will be crucial in determining the partnership's impact.