SAG-AFTRA Advises Members to Opt Out of Meta's New AI Instagram Tool

SAG-AFTRA has issued a warning regarding Meta's new AI tool, Muse Image, which utilizes public Instagram photos for AI image generation unless users proactively opt out. The union is urging performers and creators to safeguard their likenesses, arguing that explicit consent should be the default requirement. This action underscores ongoing concerns within the entertainment industry about AI's impact on performers' rights.