SAG-AFTRA Urges Members to Opt Out of Meta's New AI Instagram Feature

SAG-AFTRA has criticized Meta's new Muse Image AI tool, which allows public Instagram photos to be used for AI-generated images without explicit consent, unless users actively opt out. The actors' union stated that the system places an unfair burden on users by making participation the default. SAG-AFTRA is recommending that members and all Instagram users review their privacy settings immediately to protect their likenesses. This development is the latest in Hollywood's ongoing battle over AI and performers' rights.