Neon Secures $13 Million Series A Funding to Expand Direct-to-Consumer Commerce Platform for Game Publishers

Neon, a commerce infrastructure company for game publishers, has announced a $13 million Series A funding round. The round was led by Andreessen Horowitz and Renegade Partners, with strategic backing from Krafton. Neon aims to help game publishers operate direct-to-consumer services like web stores, and has seen its gross merchandise value increase tenfold and revenue grow over 200% year-over-year in the first half of 2026.