Esports World Cup 2026 Expands with Champs-Élysées Festival and Saudia Partnership

The Esports World Cup (EWC) 2026 is expanding its reach with a free, open-air Esports Festival on Paris' Champs-Élysées, aiming to bring competitive gaming to a wider audience. Additionally, Saudia, the national air carrier of Saudi Arabia, has been named the Official Airline of the EWC 2026, launching a fully branded EWC aircraft and a Fortnite community tournament. These initiatives highlight the growing mainstream appeal and significant investment in the esports industry.