ITVX Achieves Record-Breaking July Streaming Figures Driven by World Cup 2026

ITVX, ITV's streaming service, has reported its most successful July on record, accumulating over 436 million streams with two days remaining in the month. This represents a 30% year-on-year increase and marks the second consecutive month exceeding 400 million streams, largely attributed to the World Cup 2026 coverage. The tournament was the most-watched sporting event in ITVX history, generating over 200 million streams and a peak of nearly 5 million concurrent viewers for England's quarter-final match.