Adidas Partners with Esports Foundation to Outfit Teams for Inaugural Nations Cup

The Esports Foundation and Adidas have formed a partnership, with the sportswear brand set to outfit all national teams competing in the inaugural Esports Nations Cup. This event, scheduled from November 2-29, 2026, in Riyadh, Saudi Arabia, will feature over 100 countries. The collaboration aims to elevate the visual identity of national esports teams and signifies a major step in mainstream recognition and investment for the esports industry.