Apple TV+ Reaches Record Quarterly Viewership as CEO Pledges Continued Investment

Apple TV+ achieved its highest quarterly viewership to date, a key highlight from Apple's fiscal third-quarter financial results released on July 30, 2026. Incoming CEO John Ternus affirmed the company's commitment to expanding its presence in film, television, and live sports. The streaming service also received a company-record 89 Emmy nominations in 2026, including 19 for the first-year comedy "Widow's Bay."