Samsung and Prime Video Launch HDR10+ ADVANCED Streaming Experience

Samsung Electronics and Prime Video have partnered to introduce HDR10+ ADVANCED, a new High Dynamic Range standard, to streaming globally. Prime Video will be the first service to offer this enhanced viewing experience on supported titles, starting with Samsung's 2026 TV lineup. This technology aims to deliver brighter, more immersive picture quality with features like Enhanced Overall Brightness and Intelligent Motion Smoothing.