Mattel forms Mattel Game Studios to expand digital game development for iconic brands

Mattel, Inc. has announced the establishment of Mattel Game Studios, a new global digital game organization dedicated to developing, publishing, and operating original interactive experiences. This initiative will leverage Mattel's iconic brands, such as UNO and Hot Wheels, to create new mobile titles and other digital games. The formation of the studio aims to extend Mattel's presence in the virtual world and enhance fan engagement.