Mattel Establishes New Game Studios to Develop and Publish Video Games

Toy manufacturing giant Mattel has launched Mattel Game Studios, a new subsidiary under Mattel Digital Studios, to develop, publish, and operate video games based on its extensive brand portfolio. The new organization will oversee existing mobile titles and produce original experiences for user-generated content platforms like Roblox and Fortnite. This strategic move aims to expand Mattel's presence in the gaming industry.