Mattel Establishes New Mattel Game Studios to Expand Gaming Portfolio

Toy giant Mattel has launched Mattel Game Studios, a new subsidiary under Mattel Digital Studios, to develop, publish, and operate video games based on its iconic brands. The new studio will oversee existing mobile titles and produce new free-to-play smartphone games, as well as original experiences on user-generated content platforms like Roblox and Fortnite.