Apple TV+ Raises Subscription Price to $14.99 Monthly, Marking Fourth Increase in Four Years

Apple TV+ has increased its monthly subscription price for new and existing subscribers in the US to $14.99, up from $12.99. The annual price has also risen to $119 from $99. This marks the fourth price hike for the streaming service since its 2019 launch at $4.99, reflecting a broader industry trend of rising streaming costs.