Grand Theft Auto 6: Extended Look Drives 50% Surge in Netflix US Viewership

The premiere of the 'Grand Theft Auto 6: Extended Look' on Netflix caused a nearly 50% increase in the streaming platform's US mobile usage and a 125% jump in web visitors. This event-sized viewership for a video game trailer highlights Netflix's strategy to expand its appeal by hosting content tied to major intellectual properties, attracting both lapsed viewers and new subscribers.