Wilson Pickett Estate Partners with Primary Wave Music for Publishing Catalog and Name, Image & Likeness Rights

Primary Wave Music has announced a new partnership with the estate of legendary soul singer Wilson Pickett. The agreement includes a stake in Pickett's music publishing catalog and a share in his name, image, and likeness rights. This collaboration aims to promote Pickett's legacy through new marketing, branding, digital, and sync opportunities, as well as film and television projects.