Wilson Pickett Estate Strikes Deal with Primary Wave Music for Publishing Catalog and NIL Rights

Primary Wave Music has partnered with the estate of legendary soul singer Wilson Pickett, acquiring a stake in his music publishing catalog and sharing in his name, image, and likeness rights. The agreement aims to promote Pickett's legacy through new marketing, branding, digital, sync opportunities, and film and television projects. Pickett's notable recordings include "In the Midnight Hour," "Mustang Sally," and "Land of 1000 Dances."