YouTube Achieves Record 14.2% Share of TV Viewership in July, Nielsen Reports

YouTube has significantly extended its lead in streaming, capturing a record 14.2% share of TV viewership in July, according to Nielsen's latest Gauge report. This represents a 6% month-over-month increase for the platform, contributing to the streaming category's overall climb to 49% of TV viewership. The growth was partly boosted by the final weeks of the FIFA World Cup, solidifying YouTube's position in the competitive streaming landscape.