Florida Sues Netflix Over Alleged Data Collection and Child Targeting Practices

Florida Attorney General James Uthmeier has filed a lawsuit against Netflix, alleging the streaming company violated state law by tracking and selling consumer data despite prior assurances, and by targeting children for engagement. The suit, filed in St. Johns County, claims Netflix developed a behavioral-surveillance infrastructure for its advertising business after years of promising an ad-free experience. This action is part of a broader effort to hold large technology companies accountable for consumer protection, especially regarding minors.