Paramount+ Sees Subscriber Growth Amidst High Cancellation Intent, Study Finds

Paramount+ added 2 million subscribers in the second quarter of 2026, bringing its worldwide total to 81.6 million, despite a new study indicating it's the streaming service Americans are most likely to consider canceling. The platform's growth is partly attributed to exclusive live sports content. This highlights a dual trend of subscriber acquisition and retention challenges for the service.