Study Indicates Paramount+ Faces Highest Cancellation Consideration Among US Streamers

A recent study by Searchbloom suggests Paramount+ is the streaming service Americans are most likely to consider canceling, with an "exit share" of 17.9%. Despite this consumer sentiment, the platform reported an expanded global subscriber base of 81.6 million in Q2 2026, partly attributed to its exclusive live sports content. This highlights a potential disconnect between user retention concerns and overall growth.