Netflix, Amazon, and YouTube Form “Streaming Access and Choice Alliance” Amid Regulatory Scrutiny of Sports Broadcasting

Major streaming platforms Netflix, Amazon, and YouTube have formed a new policy coalition named the “Streaming Access and Choice Alliance.” Led by TechNet, the group aims to advocate for technology-neutral policies that foster innovation in entertainment, including live sports. This alliance emerges as U.S. regulators intensify their scrutiny of existing rules governing sports broadcasting, particularly with the growing involvement of streaming services.