California Governor Newsom Signs Law Requiring Disclosure for AI-Generated Advertising

California Governor Gavin Newsom has signed Senate Bill 1050 into law, mandating explicit disclosure when advertisements utilize AI-generated performers to sell products or services. This legislation aims to protect consumers from false advertising and safeguard workers in the creative industry from being replaced by AI. The new law builds upon previous protections for actors and performers regarding their digital likenesses, ensuring legal rights in the negotiation and use of digital replicas.