Universal Music Group Names Òscar Celma SVP of Applied AI and Machine Learning

Universal Music Group (UMG) has appointed Òscar Celma, previously with Spotify and Pandora/SiriusXM, as its Senior Vice President of Applied AI and Machine Learning. Celma will spearhead the integration of AI and machine learning across UMG's global operations. This strategic hire highlights the music industry's growing commitment to utilizing artificial intelligence for advancements in music discovery, personalization, and operational efficiency.