Apple TV Monthly Subscription Price Increases to $14.99 in the U.S.

Apple TV's monthly subscription price in the U.S. has increased to $14.99, up from $12.99, with the annual plan now costing $119. This marks the fourth price increase since the service launched in 2019, reflecting Apple's continued adjustments to its streaming service offerings and bundles like Apple One. Existing subscribers are expected to see the new pricing reflected in their bills this fall.