Kakao Entertainment and Atlantic Music Group Form Global K-pop Partnership

Kakao Entertainment has announced a strategic partnership with Warner Music Group's Atlantic Music Group (AMG) to globally develop K-pop artists. The collaboration will encompass global strategy, music production, distribution, marketing, and promotion, aiming to cultivate new K-pop intellectual property from the earliest stages of artists' careers. This alliance is expected to significantly expand the international reach and influence of K-pop acts.