iQIYI Reports Over 12% Increase in Daily Viewing Time During National Day Holiday

Chinese online entertainment platform iQIYI experienced a significant surge in audience engagement during the National Day holiday from October 1 to 7, with average daily viewing time increasing by more than 12% compared to the pre-holiday period. TV screens remained the primary viewing platform, accounting for nearly 60% of average daily viewing time, while in-car viewing saw a notable year-over-year increase of nearly 60%. Premium content, including the drama 'The Old Story of Yu Hong' and Stephen Chow's movie 'Kung Fu Soccer,' served as primary traffic drivers.