Disney's New Fantasy Series "Coven Academy" Debuts with 11.4 Million Streaming Hours

Disney's new fantasy series "Coven Academy" has made a strong debut, accumulating 11.4 million global hours viewed on Disney+ and Hulu during its first week. The series also garnered over 30 million additional social media views across platforms like TikTok, Instagram, and YouTube, indicating significant engagement, particularly among Gen Z audiences. Its non-traditional release strategy, including short episodes and social media premieres, appears to have contributed to its success.