Xbox Launches New XP Division to Expand Franchises into Film, TV, and Theme Parks
Xbox has announced the creation of a new "XP" division, aiming to extend its popular gaming franchises like Minecraft, Fallout, and Halo into film, television, theme parks, merchandise, and live events. This strategic move, led by Kayleen Walters, signifies a major push by the gaming giant into transmedia entertainment. The initiative follows recent layoffs within Xbox, indicating a focus on new growth strategies amidst corporate restructuring.
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