EU Targets Ten Game Publishers Over Misaligned In-Game Currencies

The European Union has announced enforcement action against ten major game publishers, including Activision Blizzard and Ubisoft, regarding in-game currency practices. Regulators, led by the Italian Competition Authority, argue that these practices obscure the true cost of purchases from players, identifying design flaws harmful to consumers. This initiative aims to standardize consumer protection in the gaming industry, mirroring existing regulations in real-money online gaming.