Netflix Lowers 2026 Ad Revenue Forecast Amid Q3 Profit Increase and Slower Growth Concerns

Netflix reported a 44% increase in third-quarter profits, reaching $3.66 billion, with revenue growing 11.8% to $12.87 billion. However, the streaming giant lowered its 2026 advertising revenue forecast from $3 billion to approximately $2.7 billion, citing delays in introducing advertising product capabilities. This adjustment contributed to investor concerns over slowing growth, causing Netflix shares to fall.