Netflix Lowers 2026 Ad Revenue Forecast by 10% Amid Slower Growth

Netflix has reduced its advertising revenue guidance for 2026 to approximately $2.7 billion, down from a previous forecast of $3 billion. The streaming giant attributed this adjustment to a slightly slower rollout of some ad product capabilities. This revised outlook comes as Netflix reported 12% year-over-year revenue growth in Q3 2026, its slowest in three years, raising questions about the pace of its ad-supported growth strategy.