HYBE AMERICAS Launches New Latin Pop Label TRU Records, Signs SANTOS BRAVOS

HYBE AMERICAS has announced the launch of TRU Records, a new label dedicated to fostering Latin pop artists, with the group SANTOS BRAVOS named as its first signing. The announcement, made from Mexico City, signifies HYBE's expansion into the Latin American music market. Alejandro Mejía has been appointed General Manager, overseeing the label's artistic and business strategy to develop global talent.