Streaming Subscriber Growth Stalls as Physical Media Sales See Resurgence in Q2 2026

New data from DMN Pro indicates a decline in paid US streaming subscribers during Q2 2026, signaling a maturing market where growth now stems from existing fans rather than new sign-ups. Concurrently, the music industry saw a significant comeback in physical media, with CD revenue jumping 58.6% and vinyl sales climbing 17.7% in the first half of 2026. This shift suggests a renewed consumer interest in tangible artist connections.