Sony Pictures Entertainment Appoints Fede Goldenberg as Head of Screen Gems

Sony Pictures Entertainment has named Fede Goldenberg as the new executive vice president and head of Screen Gems, its genre film label. Goldenberg, who previously led TV and film content partnerships at YouTube, is tasked with developing a pipeline for digital-native creators to bring their work to cinemas. This appointment signals a strategic move by Sony to integrate online talent into its theatrical content production.