Netflix Rolls Out AI-Powered 'Discover' Tab in US to Enhance Content Discovery

Netflix has introduced a new AI-powered 'Discover' tab on its TV app for a subset of US users, aiming to help them find new films and TV shows beyond traditional algorithmic recommendations. This feature, described as a 'test kitchen,' uses an intelligent system to create themes like 'Scare Me' or 'Quick Watches' based on user preferences.