PAHO urges stricter regulation of digital marketing for breast-milk substitutes

The Pan American Health Organization (PAHO) is advocating for countries in the Americas to enhance safeguards against the digital marketing of breast-milk substitutes. Ahead of World Breastfeeding Week, PAHO highlights that aggressive online promotion can undermine breastfeeding efforts. The organization calls for updated regulations, robust monitoring, and increased transparency to ensure families receive objective, evidence-based information regarding infant feeding.