Sporting Goods Industry Commits to Increasing Youth Physical Activity

Eighty-four sporting goods companies and federations have signed an open letter, pledging to increase physical activity among young people. This commitment follows new WHO data, published in The Lancet Global Health, indicating that 86% of adolescents do not meet recommended physical activity levels. The initiative includes running programs, narrowing the gender gap in activity, sharing best practices, and partnering with stakeholders to influence policy.