LA28 Olympics to Feature Flag Football, Baseball/Softball, Cricket, and Lacrosse as New or Returning Sports

The 2028 Los Angeles Olympics will include flag football, baseball/softball, cricket, and lacrosse, marking a significant expansion of the Games' program. MLB commissioner Rob Manfred expressed optimism about big leaguers participating in baseball for the first time in 2028.

Context

The LA28 Olympics will be the first to feature flag football, baseball/softball, cricket, and lacrosse as part of its official program. Baseball and softball have had a fluctuating presence in the Olympics, while flag football and lacrosse are gaining traction as competitive sports. The decision comes amid ongoing discussions about the relevance and future of the Olympic Games.

Why it matters

The inclusion of new and returning sports in the LA28 Olympics reflects a shift towards modernizing the Games and appealing to a broader audience. This decision could enhance viewership and engagement, particularly among younger demographics. It also highlights the growing popularity of these sports in the U.S. and globally.

Implications

The addition of these sports may lead to increased investment in grassroots programs and infrastructure related to flag football, baseball/softball, cricket, and lacrosse. Athletes and organizations involved in these sports could see heightened visibility and opportunities for sponsorship. Additionally, the success of these sports in the Olympics may influence future Olympic programs and the inclusion of other emerging sports.

What to watch

As the event approaches, attention will be on how these sports are integrated into the Olympic format and the potential participation of professional athletes, particularly in baseball. The International Olympic Committee may also provide updates on the logistics and scheduling of these events. Fan engagement strategies and promotional efforts will likely ramp up as the Games draw nearer.